Cinematic Portfolio Mastery
AVERAGE FIRST CLIENT PROJECT: $4,500+ PROVEN SYSTEM FOR COMMERCIAL WORK
Tired of Being 'The Cheap Option'?
The Proof-First System That Repositions You To Branded Campaign Work
The strategic spec framework 100+ filmmakers use to go from low-budget grind to landing North Face, Crocs, and Lululemon. Average first project: $4,500+. Learn once, use forever.
Self-paced system · Monthly live calls · Community support
BRANDS LANDED THROUGH THIS SYSTEM
You're stuck taking gigs that don't move your career forward
- You're talented, but trapped doing the same low-budget work while bigger opportunities pass you by.
- ⓧ You don't need higher production value. You need strategic proof that fits what brands buy.
- ⓧ Your price isn't too high. You're missing the portfolio that justifies it.
- ⓧ Taking more gigs won't fix it. You'll stay stuck doing the same low-budget work.
- You need one strategic spec that proves you can do the work brands hire for, and a system to get it seen by the right people.
THEY WERE STUCK AT $3K-$5K TOO
One strategic spec can completely change your career – it changed mine.
If we haven't met before – hi, my name's Jason 👋
I started making videos in 2019, after working briefly at a men’s clothing store in a mall.
I started off with 0 clients, 0 portfolio, and $0 in revenue.
I knew absolutely nothing about directing, storytelling, or how to get brand work.
But I shot my first video on my phone, got hooked, bought my first camera, and figured out the basics.
For the next 18 months, I was stuck shooting work I hated. $300 barbershop videos. Workout recaps. Random corporate gigs. I couldn’t break past $2K projects no matter how hard I tried.
In 2021, I partnered with Justin and we started creating spec work.
Our first specs weren’t great. But we kept going – investing over $50,000 and three years refining what worked.
Eventually, a brand saw one of our specs and reached out. Our budgets immediately jumped from $5K to $25K projects.
One year later, we sold our first $100K project and started getting noticed by the brands we’d always wanted to work with.
Now, I’ve been building spec work for 4 years. Each spec gets better. Each one shapes the direction of our careers.
We land campaigns we never thought possible.
I run Tenfold Production, consistently book $100K+ campaigns, and have taught this system to over 100 directors. The CPM alumni community includes directors who’ve broken past their own $2K ceilings and are now booking $10K, $20K, $35K+ campaigns within months of their first spec.
I finally get to shoot work I’m actually proud of – projects that challenge me, brands I respect, and a team that’s excited to show up on set.
That’s the difference between being stuck doing work you hate and building a career doing work that matters.
The Simple Truth About Breaking Your Ceiling
Over the last 4 years, Tenfold and I have invested over $50,000 creating spec work. We've tested different formats, worked with different brands, and refined what actually gets buyers to respond.
We've spent thousands of hours figuring out what separates directors stuck at $2K projects from directors booking $25K+ campaigns.
And while we've learned a hell of a lot (more on that in a second), the biggest thing we've learned is this:
There's no secret method to landing better brand work.
It's just a matter of:
1. Picking one lane – a format buyers already pay for
2. Reverse engineering proven work – studying what actually gets made
3. Creating one spec that fits – proof you can do the work
4. Showing it to the right buyers – brands and companies in that lane
That’s it. Follow this system and your career changes fast. You shoot work you’re proud of. You work with brands you respect. Buyers see your spec and want to hire you. You break past your ceiling and book projects that actually pay what your work is worth.
It sounds simple in theory.
But the execution is where most directors get stuck.
So How Do You
Create Specs
Without Burning
Time and Money?
Most directors don't have a system.
They spend 6 months on one project. Change the concept three times. Burn $5K on a shoot that doesn't fit any buyer. Then abandon it and start over.
Without a system, every spec is a guess. You waste months on projects that never get finished.
A system is how you go from one abandoned spec in a year to three finished specs in four months.
When Justin and I figured this out, we went from spending $8K on specs we never finished to spending $2K on specs that landed $25K projects.
Here's what a real system gives you:
• You know what format to reverse engineer, instead of endless Vimeo research
• You know what's achievable with your access, so you stop overreaching
• You plan shoots that don't require huge crews or budgets.You finish projects in weeks, not months
• You show work that fits buyers, so they respond
And no, this won't kill your creativity.
Without a system, you're paralyzed. Stuck choosing what to shoot. Second-guessing every decision.
With a system, you know exactly what format fits your access. All your creative energy goes into making it great.
One of our students spent a year trying to finish one spec. After learning the system, he finished three in four months. The second one booked his first $15K project.
That's the difference a system makes.
Every month without a system is another month watching other directors book the work you want while you're stuck burning money on specs that don't fit.
Instead of 6 months and $8K on a spec you abandon, you spend 6 weeks and just resources you have on hand on a spec that books real work. Instead of staying stuck at $2K projects, you break through to $15K, $25K, $50K campaigns.
CPM is that system.
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CINEMATIC portfolio Mastery
One proven system. One self-paced course.
HERE'S WHAT YOU'LL MASTER IN CPM:
You'll define your North Star – who you are as a filmmaker and what lane actually fits you – so you're not wasting months making specs that don't match your access.
You'll learn the PPAB System (Pillar, Person, Access, Brand), a step-by-step framework for identifying exactly what type of work you should be creating, so you're not building a random portfolio that doesn't lead to paid work.
You'll develop The Director's Eye – a trained ability to evaluate what makes a spec actually executable – so you're not saving high-budget Nike work when you need something achievable now.
You'll organize every reference into Starter Formats, Stretch Goals, and Aspirational using our 3-Tier Ladder, so you always have 5-10 achievable pillar candidates ready to execute instead of impossible references that stall you.
You'll learn our Feasibility Filter, a system for assessing what's achievable vs. aspirational based on your actual access, so you're not attempting impossible shots that kill your timeline and confidence.
You'll know when your spec hits "Good" – finished, on brand, ready to sell. That's the target. Most people chase "Great" and never ship. Good gets you paid.
You'll build a strategic release plan that gets your spec in front of decision-makers where they actually look, and a repeatable pipeline for turning one finished spec into ongoing conversations, so you're not just posting to Instagram hoping someone notices.
LANDED ADAM A NORTH FACE CAMPAIGN,
PHIL FROM $1,500 TO $7,500 PROJECTS,
AND CASEY FROM $9K TO $35K BRAND CAMPAIGNS.
Student specs made using the cpm method
FROM STRUGGLING TO BREAK INTO COMMERCIALS TO $35K PROJECTS
Casey was a Toronto filmmaker who couldn't crack the commercial space. After joining CPM, he used the pre-production systems to turn his confusion into clarity, creating a Jeep spec that opened doors he thought were locked forever.
With help from CPM's commercial framework, he broke down every step from director's treatment to final delivery. That Jeep spec became his calling card, leading directly to a Canadian Army commercial. One portfolio piece changed everything, and his rates jumped from $9K to $35K projects. He's since become a sought-after director, even directing for other production companies. From thinking commercial work was out of reach to landing dream brands, Casey took control.
$35K
PROJECT VALUE SINCE JOINING CPM
3X RATES
INCREASED FROM $9K BASELINE
"Commercial work seemed so out of reach. I didn't understand the systems. Since CPM, I've landed Jeep and Canadian Army projects, even directing for other production companies. Made my money back tenfold. It's been the best decision I've ever made."
CASEY
@caseyrogan
Director, Founder of
Frontline Creative, Toronto
FROM SELLING HIMSELF SHORT TO DIRECTING AWARD-WINNING PROJECTS WITH CONFIDENCE
Jack was a senior copywriter and documentary director trading passion for frustration. After joining CPM, he transformed his run-and-gun approach into systematic pre-production that saves time, money, and delivers consistent results.
With help from CPM's pre-production framework, he connected with local filmmakers and expanded his network beyond what he thought possible. The community introduced him to two talented directors in his own backyard, tripling his resources overnight. That same systematic approach now drives consistent commercial and documentary work. He's gone from best guesses to guaranteed roadmaps. From selling himself short to becoming the prepared, organized, and hireable director he was meant to be, Jack took control.
NETWORK 3X
EXPANDED THROUGH CPM COMMUNITY
100% PREPARED
TRANSFORMED FROM RUN-AND-GUN CHAOS
"Before CPM, every shoot was run-and-gun. I thought I was being lean and scrappy. Now I see I was being careless, wasting time and money. The pre-production lessons transformed how I approach any project. CPM removed luck from the equation entirely."
JACK
jackpolly.com
Director, Writer,
Florida
FROM STRUGGLING FILMMAKER TO LANDING jobs WITH CONFIDENCE.
Bryan was a UK filmmaker who knew where he wanted to go but not how to get there. After joining CPM, he transformed from chaotic productions into a systematic director commanding premium rates. His first 10K project came during CPM itself, opening doors he thought were locked forever.
With help from CPM's pre-production framework, he now confidently manages complex commercial shoots with major brands, celebrity talent, and full crews. The systems were game-changing. From treatments to shot lists to client management. What used to feel overwhelming became second nature. He's gone from scrambling for small gigs to landing multiple five-figure projects, including campaigns with global brands. From lost in direction to building a sustainable commercial career, Bryan took control.
$10K-$20K
PROJECT VALUES ACHIEVED
5-FIGURE WINS
IN FIRST MONTHS DURING AND AFTER CPM
"I can comfortably say that had I not done CPM, I would not have executed as well as I did. The timing was crazy—if that fell on my lap without having gone through CPM... it would have been haywire. The product would not be as good as it is now."
BRYAN
@d3niromambo
Director, Mirage Studios,
UK
Okay, I get it, but what's
actually in the course?
Great question.
Most filmmakers are stuck at $500-$2,500 projects. They're capable, but they can't break past low-budget work. The difference isn't skill. It's proof. And proof comes from having a finished spec that fits a real brand and looks indistinguishable from paid work.
Here's what the CPM curriculum looks like:
Before you can make work that opens doors, you need to know what doors you're trying to open. This is where most filmmakers get stuck: making specs without direction, copying formats that don't match their access, and wondering why nothing lands.In this section, we're going to change that.
Understanding Why Spec Works
We'll start by breaking down exactly why spec is your fastest path to breaking past low-budget projects. You'll understand how the industry actually works, why clients care more about what you show than what you say, and how one tight spec can move you from $2K projects to $5K-$10K+ work. This isn't motivational content. This is the business case for why spec beats waiting for permission.
Breaking the Beliefs Holding You Back
Next, we'll tackle the beliefs stopping you from starting. "I need better gear." "I don't have the right network." "Spec doesn't lead anywhere." We get it. You've tried things before and they didn't work. We'll retire these beliefs one by one, replacing them with what actually works: speed beats perfection, proof comes before clients, and your access is more valuable than you think.
Choosing Your Lane
Documentary? Commercial? Hybrid? We'll walk you through choosing your lane based on what you can actually reach and what you actually enjoy making. This isn't about limiting yourself. It's about clarity. By focusing on one lane, you'll build a portfolio that attracts the right clients instead of confusing everyone with scattered work.
Mapping Your Unfair Advantages
Here's the truth: you already have leverage that no one else has. We'll guide you through mapping your Unfair Advantages across four categories: ACCESS (people and places you can reach), EXPERIENCE (worlds you know from inside), PASSION (what you'd do for free), and SKILLS (craft you already have). These aren't limitations. They're your competitive edge.
Creating Your North Star Statement
Finally, you'll synthesize everything into your North Star statement: one clear sentence that connects your lane, your taste, and your access. This becomes your filter for everything that comes next.
By the end of this section, you'll have clarity on your direction. No more guessing. No more trying ten different formats and committing to none. Just one clear path: this is the work I'm making, this is why it matters, and this is how I'm executing it.
Now that you know your lane, it's time to build your reference library and learn how to study proven work. Most filmmakers scroll Vimeo for hours and learn nothing. They save references they'll never execute and wonder why they keep abandoning projects.We're going to change that.
Mastering Reverse Engineering
We'll start with the foundation: how to break down any reference into its core components. You'll learn to identify story beats, shot types, production requirements, and brand fit. This is reverse engineering, the skill every great director uses. Instead of guessing what makes work effective, you'll know exactly how it was built and how to adapt it to what you have.
Developing The Director's Eye
Next, you'll develop the ability to evaluate what makes a spec actually executable. This is the difference between aspirational and achievable. You'll learn to look at a reference and instantly know: can I make this? Or am I setting myself up for failure? This skill prevents you from over-scoping and abandoning projects halfway through.
Building Your 3-Tier Ladder
As you collect references, you'll organize them strategically. We'll teach you our 3-Tier Ladder system: Starter Formats (achievable now), Stretch Goals (with some effort), and Aspirational (long-term targets). This ensures you always have executable options ready, so you're not stuck with impossible references when it's time to commit.
Running the Dual Filter Check
Here's where it gets practical. We'll show you how to run each reference through two filters: resonance (do I love this?) and feasibility (can I actually make this?). This dual check prevents you from falling in love with work you can't execute, then getting overwhelmed and quitting.
Finding References Like a Pro
Where do you actually find references? We'll show you exactly how to search Vimeo, Frameset, and brand channels strategically. But we won't stop there. We'll teach you the rabbit hole method: following connections between directors, DPs, production companies, and brands. Once you find one great reference, you'll know how to find twenty more in the same vein. This becomes your endless reference engine.
Completing Your Director's Reference Library
Finally, you'll complete your Director's Reference Library: a curated collection of 10-20 pieces that match your North Star and pass your feasibility check. This library becomes your blueprint for everything that comes next.
By the end of this section, you'll have a reference system that works. No more endless scrolling without purpose. No more saving work you'll never make. Just a curated library of achievable, inspiring specs that fit your lane and match what you can actually reach.
This is where most directors fail. They skip planning, change concepts halfway through, and abandon projects because they over-scoped. If you've started specs before and never finished them, this is why.The PPAB System is how you go from "I have cool ideas" to "I have a bulletproof plan." It's four steps that prevent every common failure pattern.
Understanding Why PPAB Works
We'll start by showing you why the system works. PPAB stands for Pillar, Person, Access, Brand. Each piece builds on the last, and each piece solves a specific problem. You'll see how the framework protects you from scope creep, lost subjects, and misaligned positioning before these issues kill your project.
Choosing Your Pillar Format
First, you'll choose your Pillar: the reference that gives you story structure, approach, pacing, and the edit. This becomes your blueprint. Think of it as pre-editing your entire project before you shoot a frame. We'll walk you through exactly how to choose from your reference library and what to steal from it. This solves the "I don't know where to start" problem.
Selecting Your Person and Story
Next, you'll decide who you're filming and how you're filming them. We'll help you choose your character, plan your POV strategy (first-person? observer? brand-narrated?), and map your story beats. For documentary work, we'll show you how to pre-interview and identify turning points. For commercial work, we'll show you how to plan beats per scene. This ensures you're not showing up hoping something interesting happens.
Running the Access Reality Check
Here's where it gets real. You'll take your Unfair Advantages and create an Access List: 10-20 specific people, places, and resources you can reach right now. Then you'll do outreach (we'll give you the scripts), have discovery calls, and confirm one subject or location with a realistic shoot window. Finally, you'll run a Feasibility Trim: adjusting runtime, setups, and crew to match what's actually doable. This prevents you from planning around resources you don't have, then scrambling last minute or abandoning the project entirely.
Aligning to Brand Positioning
Finally, you'll align your spec to a real brand. Not Nike. A brand one or two rungs down that you can actually get closer to. We'll help you identify aspirational targets and attainable alternatives, then position your spec to move you toward the clients you want. This ensures your finished work actually opens doors to better projects.
By the end of this section, you'll have a plan that works. You'll know your format, your subject, your locations, and your positioning. No more guessing. No more changing directions mid-project. No more scope creep. Just a clear, executable path from concept to completion.
Most people skip this step. That's exactly why most people fail.
Pre-Viz is where you test your entire project before you spend money or waste a weekend. It's where you solve story problems, identify missing shots, and confirm your plan actually works. This is the difference between organized execution and chaotic improvisation.
Creating Your Pre-Viz Edit
We'll start by having you create a rough edit using your pillar reference and placeholder footage. This shows you the rhythm, pacing, and story flow before you shoot anything. You'll see exactly what shots you need, where transitions happen, and how the story unfolds. Here's why this matters: most story problems reveal themselves here, and it costs you nothing to fix them now versus on shoot day when time and money are burning.
Building Your Shot List
Next, you'll build your shot list based on your Pre-Viz edit. We'll show you how to break down every shot: framing, movement, duration, and purpose. You'll know exactly what to shoot and why, eliminating the "I hope I got everything" anxiety that makes you over-shoot and waste time.
Shooting Pre-Viz Footage
Then you'll shoot rough versions of key shots to test your plan. This isn't about perfection. It's about validation. You'll confirm your locations work, your lighting plan makes sense, and your story actually flows. You'll catch problems when they're easy to fix, not on shoot day when they're expensive.
Scouting Locations Properly
We'll walk you through proper location scouting. What to look for, what questions to ask, how to document everything. You'll learn to assess power access, noise issues, parking, permissions, and backup options. This ensures you're not discovering on shoot day that your location doesn't work.
Refining Your Final Pre-Viz
Finally, you'll refine your edit based on what you learned. You'll adjust shots, trim runtime, and lock your final plan. By the end, you'll have a 90% finished edit made from rough footage. This means you'll know exactly what your spec will look like before you shoot it properly.
By the end of this section, you'll have shot-by-shot clarity and confidence. No surprises. No panic. No "I hope this works." Just a tested, validated plan ready to execute professionally.
Time to build your shoot plan and execute it. This is where preparation meets action, and where organized filmmakers separate themselves from chaotic ones.
If you've ever shown up to a shoot unprepared, run over schedule, or forgotten critical shots, this section solves those problems.
Planning Schedules and Logistics
We'll start with the practical foundation: building your schedule, coordinating crew and talent, planning your timeline, and creating contingency plans. You'll learn how to build realistic schedules that account for setup time, breaks, travel, and buffer. No more planning 12-hour shoot days that are actually impossible, then running over and losing the light.
Leveraging Resources Strategically
Not everything requires buying. We'll show you how to leverage what you have, borrow what you need, and rent smartly when necessary. You'll learn which gear actually matters (less than you think), where to cut corners without sacrificing quality, and how to get professional results without blowing your budget. This is especially important if you're currently stuck at low-budget projects and trying to compete with directors who have bigger budgets.
Managing Gear, Crew, and Talent
Next, we'll cover the three production pillars in detail. What gear you actually need versus what's just nice to have. How to assemble a lean crew that matches your budget. How to find and work with talent who elevate your work. We'll also cover casting, styling, and production design basics: the details that make specs look professional instead of amateur.
Creating Your Final Shot Plan
With everything planned, you'll create your final shotlist with time allocations per shot. This becomes your roadmap on shoot day. You'll know exactly what you're shooting, in what order, and how long each setup should take. No more guessing or hoping you're on schedule.
Preparing as Director
We'll prepare you for the director role. How to communicate your vision clearly. How to direct talent effectively. How to make decisions under pressure. How to stay calm when things go wrong (because they will). You'll learn what to do the night before your shoot to set yourself up for success.
Using The C.A.P.S Method
Finally, we'll give you our onset production system: Coverage, Audio, Performance, Schedule. This four-point checklist ensures you get everything you need without forgetting critical shots or wasting time on things that don't matter. It's your safety net on shoot day.By the end of this section, you'll have executed your shoot professionally. No chaos. No missing shots. No wasted budget. Just clean, organized execution of a well-planned spec.
You have a finished spec or you're about to. Now comes the part most filmmakers completely fail at: actually getting it in front of decision-makers who can hire you.
This is the difference between "I made a great spec" and "My spec led to paid work." If you've made work before and posted it to Instagram with zero response, this is why.
Understanding Branding and Optics
We'll start with positioning. How do you want to be seen? What story does your work tell about you? We'll help you think strategically about your portfolio: what to show, what to hide, and how to structure everything so decision-makers see you as hire-able, not just talented. This affects your final edit choices, which is why we cover it before post is complete.
Implementing Defensive Marketing
Defensive marketing means being found when decision-makers are looking. We'll show you how to position your spec in your portfolio, on your website, and on social media so the right people discover you organically. You'll learn what platforms actually matter (not what you think), how to structure your portfolio so it converts browsers into contacts, and how to use your spec to attract inbound opportunities without begging for work.
Executing Offensive Marketing
Then we'll teach you direct outreach. How to identify the right people to contact (not random brands you admire). How to craft emails and DMs that actually get responses (most don't). How to use your spec as the opening to real conversations instead of "here's my work, hire me" pitches that get ignored. We'll give you templates, examples, and scripts so you're not starting from scratch or guessing what works.
Pitching Your Spec Effectively
Finally, you'll learn how to position your spec in different contexts: email outreach, portfolio presentations, and conversations with potential clients. You'll learn how to demonstrate capability without underselling yourself, and how to transition from "I made this spec" to "I can create this for you" without sounding desperate or amateur.
By the end of this section, you'll know how to get your spec in front of brands, agencies, and production companies that actually hire directors at $5K-$10K+ project rates. And you'll know how to turn views into conversations, and conversations into booked projects.
You've shot your spec. Now it's time to finish it and ship it.
This is where most filmmakers get stuck for months. They tweak color grades endlessly, redo transitions, and convince themselves "just one more pass" will make the difference. Meanwhile, the spec sits unfinished and opens exactly zero doors.We're going to show you how to finish strategically and ship confidently.
Applying The 80/20 Post Method
We'll start with the framework that prevents perfectionism paralysis. What 20% of post work creates 80% of the impact on whether you get hired? You'll learn where to invest time (story flow, pacing, sound design) and where to let go (pixel-perfect color matching, endless tweaking that viewers don't notice). This framework helps you finish faster without sacrificing the quality that actually matters to buyers.
Mastering Edit, Composing, and Sound
Next, we'll walk you through the editing process in detail. How to structure your story so it flows. How to pace your cuts so they feel professional. How to choose music that elevates instead of distracts. How to design sound that makes your spec feel cinematic instead of flat. We'll cover composing (layering music and sound design effectively) and sound mastering basics so your audio doesn't undermine your visuals. Many specs fail not because of bad footage, but because of amateur audio.
Coloring Your Own Project
Should you color your own work? We'll help you decide based on your budget and skill level. If you're DIYing it, we'll walk you through a simplified color workflow that gets you 90% there without spending weeks learning DaVinci Resolve. If you're hiring a colorist (which we recommend when possible), we'll show you how to prep files properly and communicate your vision so you're not wasting money on revisions.
Knowing When to Stop with Good vs Great
Here's the most important concept in this entire section: knowing when to stop. You'll learn exactly when your spec is "Good" (on brand, competent, finished) versus when you're trying to make it "Great" (indistinguishable from paid work). Here's the truth: Good books projects. Great is optional. This framework prevents you from spending three extra months polishing a spec that was already strong enough at "Good" to open doors and generate opportunities.
By the end of this section, you'll have a finished spec. Not perfect. Done. Ready to show clients, agencies, and production companies. Ready to prove you can execute at the level they hire at. And ready to use on your next project, because you'll have this process down.
Your spec is finished. Now it's time to launch it strategically and turn it into opportunities.
Most filmmakers post their spec on Instagram, get a few likes from friends, and wonder why no real opportunities come from it. This is because posting isn't launching. Launching is strategic.
Building Your Launch Strategy
We'll walk you through creating a proper launch plan. When to release (timing matters more than you think). Where to release (different platforms serve different purposes). How to announce it (the story you tell around your work matters as much as the work itself). Who to send it to directly (targeted outreach beats hoping someone discovers you). You'll learn how to coordinate everything so your spec hits the right people at the right time with the right context.
But that's not all. We'll also show you how to measure success. Hint: it's not views or likes. It's conversations started. We'll teach you how to follow up with people who engage, how to turn interest into meetings, and how to use this launch as the foundation for your next project instead of treating it like a one-time event.
By the end of this section, you'll have launched your spec strategically. Not just posted it and hoped. Launched it with intention, positioning, and follow-through that generates real opportunities.
You'll get access to our private community where alumni students continue learning and creating specs together. Ask questions to the Tenfold team when you hit barriers, get feedback on your work, and learn from others who are executing the same system. You'll also get access to monthly Q&A calls with Jason, where you can get direct guidance on your specific projects and challenges.
Beyond the core curriculum, you'll get access to bonus training that takes you deeper into the business side of filmmaking.
Learning to Negotiate Rates
Learn how to talk about money without underselling yourself or losing opportunities. We'll show you how to assess project scope accurately, how to quote confidently based on value instead of insecurity, how to handle "what's your rate?" questions without fumbling, and how to move from $2K projects to $5K-$10K+ projects without losing clients in the transition.
Implementing Growth Marketing
Once you've booked your first few projects from spec, how do you scale? This bonus covers growth strategies: building a content engine around your work, using social proof strategically to attract better clients, creating case studies that convert browsers into bookers, and positioning yourself to consistently attract bigger opportunities instead of grinding for every project.
Planning Your Career Direction
Where do you want to be in three years? This bonus helps you map your path: going from solo freelancer to production company owner, understanding when to specialize versus generalize, building a personal brand that attracts opportunities, and making strategic career moves that compound over time instead of lateral moves that keep you stuck.
Advancing Your Post Production
Ready to level up your post game beyond the basics? This bonus covers advanced techniques: working effectively with professional colorists (what to ask, how to communicate, how to prep files), handing off projects to editors without losing your vision, prepping projects for sound designers, and building a post workflow that scales as your projects and budgets grow.
Over 100 directors, videographers, production company owners, and cinematographers have used CPM to break past their $2K ceilings. Some within months of their first finished spec.
Your spec. Your system. Your breakthrough.
What You Get Inside
Cinematic Portfolio Mastery
PRIVATE FEEDBACK COMMUNITY
Connect with 100+ CPM alumni. Get feedback on your work. Ask questions to the Tenfold team anytime.
monthly live calls
Monthly live Q&A with Jason. Get unstuck, stay on track, and keep shipping specs. All sessions recorded.
SPEC-TO-SALES TOOLKIT
Every template from the program. Shot lists, outreach emails, pricing calculators. The exact tools that turn one spec into consistent bookings.
4 COHORTS OF PROVEN WORK
Study specs from past cohorts that booked brands. See what actually worked and why. Learn from real examples, not theory.
LOCAL FILMMAKER NETWORK
Connect with filmmakers in your local market. Find crew for your next shoot. Collaborate when budgets allow.
LIFETIME ACCESS TO RECORDINGS
Every lesson, live call, and office hour recorded. Access forever. Catch up on your own schedule.
CPM Tools & Templates
DIRECTOR'S TREATMENT TEMPLATE
Professional treatment formats that book brands and sells your vision
SHOTLIST SYSTEM
Shot planning templates for efficient production days
SPEC BUDGET CALCULATOR
Plan costs and crew for your spec shoot
CLIENT QUOTING TEMPLATES
Quote all of your spec and paid work using these templates
BRAND OUTREACH SCRIPTS
Exact emails that get responses from decision makers to leverage your spec work to land paid work
WORK BACK SCHEDULES
Ensure you and your whole production stay on schedule, for both spec and paid work
IG LAUNCH TEMPLATES
30-day social strategy to maximize spec visibility, branding strategies for IG
DIRECTOR'S REFERENCE LIBRARY
Understand what scale of projects exist and build your own reference library by genre and format
TENFOLD OPERATING SYSTEM
Our Milanote Spec Work Operating System - Build your project and stay organized from concept to delivery
TENFOLD TECH STACK
Breakdown of every program and tool we use to run our business
Why Cinematic Portfolio Mastery Works When Other Programs Don’t
You might be wondering:
What makes these results possible when so many programs fail?
THIS PROGRAM
IS PERFECT FOR:
This Program
Is NOT For:
your investment
OUR 90-DAY MONEY-BACK GUARANTEE
Complete all 8 core modules.
Fill out your Milanote operating system.
Shoot your spec.
Do those three things, and if you're not satisfied with CPM, email us within 90 days of purchase. We'll refund your entire investment. No questions asked.
We can make this guarantee because we know the system works, but only if you actually execute it.
FAQ
Frequently Asked Questions
$997 USD full payment, or $347 USD/month for 3 months.
No hidden costs. Lifetime access to everything.
The full CPM system from start to finish:
Main Course Modules:
1.0 CPM Overview
2.0 Reference Strategy
3.0 PPAB System (Pillar, Person, Access, Brand)
4.0 Pre-Viz
5.0 Pre-production
6.0 Marketing and Release
7.0 Post Production
8.0 Launch Strategy
Bonus Courses:
• Rates Negotiation
• Growth Marketing
• Career Direction
• Advanced Post Production
Plus:
• Worksheets for every stage
• Private community access (post your work, get feedback from the Tenfold team)
• Monthly live Q&A calls with Jason (all recorded if you miss them)
• Lifetime access to all materials and updates
The outcome: One finished, brand-ready spec and the system to repeat it.
No. That's exactly why you need this now.
If you're stuck at the same budget range for months or years, waiting won't fix it. You need a finished spec that fits a real buyer. The longer you delay learning how to build spec work between paid jobs, the longer you stay stuck.
Busy people need systems. CPM teaches you how to plan and execute spec efficiently so you're not winging it every time. Once you learn the process, you can repeat it in 3-8 weeks while working your regular gigs.
3-5 hours per week if you're moving at a steady pace. 5-15 hours per week if you want to move faster.
The course is fully self-paced. Watch the lessons, complete the worksheets, build your spec on your schedule. No required live calls. We do one monthly live Q&A with Jason where you can ask anything.
Most students finish their first spec in 6-10 weeks because they're learning the system. Once you know it, future specs take 3-8 weeks start to finish.
Yes. Students who follow the system finish specs and land work.
Real outcomes from past cohorts:
• Phil went from $1,500 wedding work to $7,500 brand campaigns
• Nate and Casey jumped from $2,000-$3,500 projects to $15k+ budgets
• Specs leading directly to client conversations within 2-4 weeks of finishing
• Students landing their first agency work after years of grinding solo
The common thread: They shipped a finished spec that fit a real buyer. Once you have proof that fits, conversations change.
CPM is built for transitioning filmmakers (1+ years of experience) who are tired of the work they're doing and want to land bigger brand clients.
You should be comfortable with your camera and basic light setups. This is not for pure beginners just starting out (0-1 year).
Skill level: Students range from filmmakers with basic gear to experienced shooters with full cinema rigs. The system works regardless of where you're starting. You're learning a process, not trying to match someone else's budget.
Style: Documentary, commercial, narrative, weddings, events - doesn't matter. CPM teaches a system, not a style. You bring your taste and direction. We teach you how to package it, plan it, and ship it so it fits a buyer.
You get direct access to Jason and the Tenfold team in the private community chat. Post your pre-viz, ask questions, share your edits, get feedback.
Monthly live Q&A calls with Jason. Ask anything. All calls are recorded if you can't make it live.
We don't offer separate 1:1 calls, but you're not figuring this out alone. The community keeps you moving.
Yes. We offer a 3-month payment plan at $347/month. Select the payment plan option at checkout.
Still have questions?
Email us at hello@tenfoldfilmmaker.com
Ready to join CPM?
get the system todayYou’ve Done the Work.
NOW BREAK THROUGH.
You've shot client projects.
Delivered edits.
Stayed busy for years.
But you're stuck at the same rates. The same type of work. The same results.
The filmmakers booking $10K+ projects aren't better than you.
They just have proof you don't.
One finished spec that fits a brand and shows you can do the work.
You can build yours in the next 10 weeks.
Or you can wait another year hoping it gets easier.
Protected by our 90-day money-back guarantee.
