IT'S TIME TO FINALLY GET HIRED TO DIRECT

Build the Spec
That Books Bigger Brands
in Just 8 Weeks

CPM is an 8-week cohort that's helped 160+ filmmakers build one spec project and go from low-paid client work to directing for bigger brands, without cold pitching, huge networks or years of experience.

🚨 CPM is extremely hands on.

⚠ Every CPM student is hand-selected, and seats are limited.

Next Session Starts 
Tuesday, July 7th 2026.

Next Session Starts 
Tuesday, July 7th 2026.

14
Days
18
Hrs
46
Min
00
Sec
APPLY NOW 

Your 8-Week Journey Starts Here

You can already shoot. So why does the work you actually want keep going to someone else?
By the end of these 8 weeks you'll have one spec that books bigger brands
⚠ Why am I stuck on the same clients and budgets?


✓ We call it the Proof Spec.
‍
You take a new idea, or a job you're already being paid for, and build it into one project that proves you can run with bigger brands.
⚠ Why doesn't my portfolio back up what I can actually do


✓ Pre-Visualize like a Director

Lock the whole shoot on paper before you roll, so it comes out the way you saw it in your head.
⚠ Why do the bigger brands never email back?

✓ Shoot above your budget

Make your spec look like a $50K spot, with the gear and network you already own.

✓ Director for a living

Get paid to make the work you actually care about, for brands that take you seriously.
Apply Now Limited Spaces

You've already tried everything
EXCEPT the one thing that works

You've taken every job that pays, and it's pigeonholed you into more of the work you don't want.

You've sent the cold emails and DMs to the bigger brands, just to be ignored.
‍
Maybe you've even made a spec, but it never got the attention of the brands you made it for.

You've bought courses and watched filmmaking YouTube that felt helpful but never landed you bigger jobs.

And none of it proved what you're truly capable of.





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What Our Past Students Say

Videographers, Directors, Cinematographers, Production Company Owners have all learned the ropes with CPM.

WHO IS IT FOR?

CPM is for the filmmaker who can already shoot and is tired of being paid like a one-man crew.

THE Stuck Freelancer

Booked, but stuck at $2K to $10K?
The bigger brands never reach out?
Your budgets haven't moved in a year?
Torn between shooting and finally directing?

The
Hired Gun

Hired as the camera op on someone else's vision?
Doing work that pays fine but means nothing?
Want to be the one they bring in to direct?
Ready to put your name on something you're proud of?
Who it's not for: beginners and career-changers starting from zero, or anyone hunting a faster way to land cheap clients.
CPM is for someone already in the arena and stuck, not someone deciding whether to step in.

How you'll level up

An 8-week transformation where you build the one spec that proves you can run bigger brand work, then learn to turn it into paid jobs. Led the whole way by a working commercial director and a coach who knows your work.

🧭

Clarity on Your Direction

You find the one lane you own and clarity on where to take your career, instead of staying the generalist who says yes to everything.

🎬

Proof You Can Run Brand Work

You walk out with one piece a level above your current reel, proof you can run the work the bigger brands actually hire for. The piece that gets you in the room.

📝

A System You Keep

You leave with more than the spec. So your work gets to the finish line every time instead of dying in the edit, and you get faster and better at it after every job.

What You’ll
Build in 8 Weeks

Build a career-defining Portfolio Project (Spec) to market and prove yourself as a filmmaker.

0
1
Week 1 · Find Your Direction

Lock the one lane you'll own and the exact brand you're building for, so you stop guessing what to make.
‍
• Niche Definition Framework
• Market Positioning Guide
• Competitive Analysis Tools

2
Week 2 · Build Your Eye

Train your eye with our 5x5, and find the one Pillar reference that makes the rest of the spec almost build itself.
‍
• Reference Analysis System
• Director Study Templates
• Visual Library Builder

3
Week 3 · Lock the Story

The Pre-Edit, our biggest unlock in CPM: lock your entire story before you ever pick up a camera. The hardest and most important week, and the one that changes how you shoot forever.
‍
• Story Development Framework
• Pre-Viz Editing System
• Concept Validation Tools

4
Week 4 · The Test Run

Walk onto your shoot already knowing every shot works, because you've run the whole thing first.
• Location Scout Templates
• Professional Shot Lists
• Crew Planning System

5
Week 5 · Crew and the Date

Build your crew and gear. Lock in all of the pre-production heading into your shoot. Map out your marketing content.
‍
• Outreach Email Scripts

6
Week 6 · Shoot It

Run your shoot with the whole thing mapped and us in your corner, and walk away with the best shooting experience and footage.
‍
• Live Troubleshooting Calls
• Direct Instructor Access
• Community Feedback

7
Week 7 · Post and Polish

Color and sound that read like a real budget, on a spec budget.

• Professional Edit Workflow
• Color & Sound Systems and Relationships Connects

8
Week 8 · Launch and Sell

Put it in front of the brands you actually want, with the outreach and pricing to turn it into real work.
‍
• 90-Day Launch Calendar

And the whole time, alongside the spec, you're building the network and outreach that turn it into booked work. That's the part most programs leave you to figure out alone.

Meet Your Mentor

Jason Dam
Jason Dam
Founder, Tenfold Production

He started as a solo videographer who taught himself off YouTube instead of film school, and grew into a commercial director. Tenfold has since worked with brands like Nike, Shopify, DJI, and Shell, and he's taken 160+ filmmakers down the same road using the pre-vis system he built along the way.

Plus a dedicated coach. Someone who reviews your work, runs your check-ins, and answers the questions between calls. Students say it's the part that matters most: a real sounding board who knows your project, so you're never stuck guessing alone.

Student Specs Made Using the CPM Method

Your Questions Answered

Is this just another course I'll watch alone and never finish? +
No. The modules are the smallest part. The program is the room: three live calls a week, breakout groups, a coach checking in daily, and a cohort moving with you. This is the opposite of a recorded course that leaves you by yourself.
I bought an expensive program once and it was useless. How is this different? +
This is a proven community, not a course that takes your money and disappears. You get to know the people and the work over weekly group calls and 1:1 calls, and we don't stop until your spec is finished. And it's a repeatable system: the goal is to change how you approach filmmaking and directing for good, so the more you run it, the faster and better you get.
How does one spec actually turn into paid work? +
The spec is the proof. Turning it into paid work is the other half, and it's a big part of the program. From day one you're building the network and the outreach that get your piece in front of the right people, plus the BTS that makes it spread further than the spec itself. Then it's the business side: how to price and pitch it, and build the relationships that turn one piece into months of work. You leave knowing how to make the work and how to sell it.
What's the schedule? +
An 8-week cohort. Three live group calls a week, on Tuesday, Wednesday, and Thursday, plus small breakout groups and a coach who checks in with you daily. We don't stop until your spec is finished. The modules are on your own schedule, so you can balance them with paid work and life.
Do I need expensive gear or a crew? +
No. The whole point is making what you have look like more. You'll plan a shoot that punches above its budget with the kit you already own.
What if I don't have a client or project right now? +
Good time to join. You can run a job you've already booked through the system, no free work, the way Garrett turned a $30K spot into a $100K-looking piece. Or we help you pick the right project together at the start.
I've got a full plate already. Can I fit this in? +
Yes. The live calls are recorded, your 1:1s fit around you, and the modules are on your own schedule to balance with paid work and life. The pace flexes. The finish line doesn't.
I've never run a real crew. Other roles make me nervous. +
That's normal, and it's exactly what the system is for. You bring the vision and the connections. We show you who to bring in for each role and the right post people, so your work levels up to a commercial standard without you touching every job yourself. That's what separates you from everyone around you, proof you can make what you see in your head.
Does this work for my niche? +
Yes. Weddings, real estate, kids and family, local commercial, corporate. The pre-vis system and the positioning work the same way, and we dissect your niche to lean into the angle that suits you best. Better work wins better clients in any market.
What's the guarantee? +
We work with you every week for the full 8 weeks. If your spec isn't finished by then, we don't stop. We keep working with you 1:1 until it's finished and out in the market working for you.
What happens after I apply? +
You fill out a short application so we can see your work and where you're at. We read every one. If it's a fit, we'll set up a quick call to make sure CPM is right for you before you commit. We only take 25, so the sooner you apply, the better your odds.

The 8-Week Cohort

  • 🎬 The Proof Spec system: one piece that proves you can run brand work
  • 🌐 The outreach and sales system to turn your spec into paid work
  • 🧭 Two 1:1 calls: the Audit and the Greenlight
  • 🎥 Three live calls a week: hotseats, edit reviews, and breakout groups
  • 💻 Pre-recorded modules, on your own schedule, yours to keep
  • 🗂️ The Director's Toolkit: pre-vis templates, frameworks, reference library, and a Notion production tracker
  • 🤝 A dedicated coach who checks in daily and reviews your work
  • 🛡️ The guarantee: we don't stop until your spec is finished
  • ⚡ First 5 accepted get a year of Tenfold Insider
🚨

CPM is extremely hands on, and seats are limited.